For an even more accurate estimate, choose a city from the chart below. While this average leans conservative, keep in mind that content writer salaries vary widely by city and region. We took an average of these 18 copywriter salaries to come up with a base salary figure of $49,982. The following annual salary figures for content writers are drawn from seven different employment websites across multiple writing job positions: Therefore, our breakdown is based on a conservative average hiring expense of $4,000. SHRM’s analysis includes nearly 4,000 data observations from four categories:Ĭontent writers typically fall under category three, which accounts for roughly 25 percent of the sample. This American National Standard metric factors in both internal and external costs, including those spent on job posting, screening, interviewing, onboarding and training. According to the Society for Human Resource Management (SHRM), the average cost-per-hire (CPH) is $4,129. Unless you work with freelance writers, hiring an in-house writer is like hiring any other employee. Note that hiring and overhead are typically one-time expenses, while all other items are balance sheet accounts, or ongoing costs. Ultimately, the amount of content you distribute depends on your profile and strategy, but it’s clear that successful companies are finding ways to create and distribute more content and bring in more traffic/leads.īefore we analyze specific budgets and goals, let’s break down the five major costs associated with staffing one writer. Notice that those companies that put out 16 or more blog posts per month saw three times the amount of traffic compared to those that published only one or two. Here’s what Hubspot discovered about blogging frequency and inbound traffic: How does increased content production affect your bottom line? Generally, businesses that publish more earn more. Increasing Content Creation Can Lead to Better ROI In addition to that, 77 percent of companies plan to increase their overall content production going forward. As you can see, most of the companies that were surveyed are currently setting aside nearly 30 percent of their total marketing budget to content marketing. These numbers are from The Content Marketing Institute’s survey of over 400 marketers across North America. How much content do you really need to execute a successful content marketing campaign? While this number will differ for each individual company, a great place to start is to look at the amount of resources other companies are putting towards content creation: Data is drawn from government reports, employment websites and industry surveys, and we’ve included a side-by-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourcing your content creation.
In this report, we discuss the pros and cons of each strategy and follow with a detailed breakdown of the costs of in-house vs outsourcing writing teams into four separate scenarios. So, do you outsource your content to freelance writers or build an in-house team?
Companies need writers who can create value through informative and engaging information. The columns are not dependent on or derived from each other.ĮFA Members: For more information, see the Rates Survey Report and Rates Survey Information pages.It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Respondents were given the option of providing these responses or selecting “Other” or “N/A.” Data for each column in the rates chart was collected and generated independently. **Per-word rates and pages per hour may or may not apply to all projects. Writing (work-for-hire only), medical/STEM Writing (work-for-hire only), business/sales Writing (work-for-hire only), ghostwriting full-length nonfiction Writing (work-for-hire only), ghostwriting full-length fiction
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